'Feel Flavour - A Sonic Poster'
Herb & Spice brand Schwartz is all about flavour. But how do you dramatise flavour when flavour is invisible and silent?
Simple: make it possible for people to see, hear and feel it. Print Tech collective, Novalia and ad agency Grey London have collaborated on an interactive poster that uses innovative ‘touch sensitive’ inks to turn the surface area of the paper into an interactive interface.
Illustrator Billie Jean was invited to create a visual articulation of what taste might look like. Each herb and spice depicted in the artwork was then assigned a musical chord matching its flavour characteristic. For example, cumin became E flat major, chilli was ascribed A flat major and fennel was characterised by a higher pitched F minor. The image was then back-printed with an innovative conductive ink, effectively giving the poster capacitive touch technology. When paired with a mobile device via Bluetooth, the poster becomes an interactive musical instrument.
The poster was created as part of a Schwartz promotion designed to target the retail trade.
Creative Agency: Grey London
Chief Creative Officer: Nils Leonard
Creative Director: Andy Lockley
Art Directors: Andy Lockley / Andy Garnett
Copywriter: Dan Cole
Creative Producers: Georgie Moran / Lucy Dunn
Original Music: MJ Cole / Soho Music.
Sound design: Holly Clancey
Production Company: Grey Works
Producer: Becky Knapp
DOP: Bruno Downey
Print Production / software developer: Novalia
2003 the swedish BASE and wingsuit team Team Bautasten was contacted by skydive stunt coordinator Allan Hewitt and Paramount Pictures to do a wingsuit stunt for the movie Lara Croft Tomb Raider - The Cradle of Life. The stunt took place in downtown Hong Kong and consisted of 20 skydives from a helicopter over the city and 10 BASE jumps from the 412 m high IFC building. Per “Fläre” Eriksson doubled for actress Angelina Jolie and Martin Rosén for actor Gerard Butler. Michael Nordqvist filmed freefall scenes.
This New Year’s Day, Marina Bay Sands has been chosen as the venue to the largest BASE jumping attempt in Singapore. Seven professional BASE jumpers, participated in this adrenaline pumping display to welcome the New Year.
Behind the Scenes: vimeo.com/snowdrum/mbsbbts
Jumpers / POV shots:
Marta Empinotti, James Pouchert, Amanda Vicharelli,
Anne Helliwell, Tim Mattson, Brendon Cork and Jeb Corliss.
Directed & edited by Snow R. Shai
Director of Photography: Yaron Weinstein
Key Grip: Rahim
Grip assist: Syah
Music: ‘3 Towers’ by PowderTree
Photographers: John Heng, Brad.
Production Coordinator: Stephen Mueller.
Produced by Omer Mei-Dan, ExtremeGate.com
Thanks to Singapore and the Marina Bay Sands.
© Extreme Gate Productions / Snowdrum Audio Visual 2012.
Pequeño documental en el que pretendo mostrar que es la tipografía.
Esta disciplina tan poco conocida y que convive con nosotros todos los dias y nos ayuda a hacernos la vida más fácil y a comunicarnos.
Una puesta en valor y un análisis social de la situación que vive la disciplina tipográfica en la actualidad.
Con la ciudad de valencia y sus gentes como nexo conductor.